The Death of the Elevator Pitch: The One Breath Test

Doom-scrolling killed the elevator pitch. Nobody has 60 seconds for your backstory anymore — you've got about one breath.

Most founders don't realize they're stuck in a trap. Some lean on credentials and case studies, hoping authority will do the convincing. Others dive straight into features, walking through how the product works before ever saying why it matters. Either way, the room checks out before the point ever lands.

Join us live for The Death of the Elevator Pitch: The One Breath Test — a look at why attention spans collapsed, and exactly what it takes to explain your business clearly, quickly, and in a way people actually remember.

If you've ever watched someone's eyes glaze over three sentences into your pitch, this one's for you.