You Don’t Need More Connections. You Need to Know Who You Should Know.

The internet has made it incredibly easy to connect with people.Maybe too easy.You can have hundreds—or thousands—of connections on LinkedIn. You can belong to dozens of Facebook groups. You can follow people on X, Instagram, and everywhere else. You can subscribe to newsletters, attend conferences, join communities, and collect business cards.And yet, when you have a specific goal, a surprisingly simple question remains:Who should I know?Who is the person who has the experience you need?Who is looking for exactly what you can provide?Who is working on something that complements what you're bu