What Are Usage Rights and Why They Are Important
"Usage Rights" and "Why They Are Important"
Many people think purchasing a "digital downloadable product" gives them the right to do anything they want with the product because it's a "digital product," which is far from the truth.
"Digital Downloadable Products" are easy to purchase, download, open, and use. The sad thing about digital products is this:
Every #digital #downloadable #product has #UsageRights, and if you don't know your rights, you could get into serious trouble.
Let me help you with "Usage Rights"
PUO = Personal Use ONLY Rights - meaning you can use the product for personal use ONLY. You cannot give the product away, sell it for profit, or change anything about the product at all
GAR = Give Away Rights - meaning, you can give the product away for free. It's sometimes called a "Trip Wire" product. Usually, a product like this is used to get an email address, a person's name, and occasionally a phone number. This usually happens at the beginning of a "funnel," so your "trip wire product" acts as bait to get the customer to buy products as they are led through your funnel
RR = Resale Rights (sometimes called Resell Rights), but Resale Rights means you can #resell the product "AS IS" with no alterations from the digital package you bought it from, and you get to keep 100% of each sale made of the product
MRR = Master Resale Rights means you can #resell the product with limited editing or alterations to the product. Read the specifics of the product "usage rights" to ensure you are in compliance
PLR = Private Label Rights means you get more rights to alter or edit the product, but sometimes you are given full rights to edit the product without limitations. That is not always the case. READ Usage Rights to know what you are allowed to do with the product and what you cannot do with the product
UPLR = Unrestricted Private Label Rights means you are not limited to editing or altering the product. Unrestricted Rights always mean you will pay more for those rights, but sometimes it's well worth the price
Knowing "Digital Downloadable Product Usage Rights" is important to you, and the website or person from whom you purchased the product
When you know what you can or can't do with a "digital product," you will be in better shape. You will not have to worry about being sued, going to jail, losing your business, income loss, etc...
Always Protect Yourself
Rickey McDonald
Your Digital Downloadable Product Master
