Instaphysique

Nov, 2024 - Present  •  1 yr 10 mos  -  Part time

Spearhead social media strategy across Instagram and TikTok, crafting on-brand content that reflects the vibrant InstaPhysique community and drives measurable growth.

Captured, edited, and published engaging multimedia content across three studio locations—highlighting member transformations, instructor energy, and studio culture.

Grew Instagram following by 382% over 3 months (from 96 to 463 followers), with a 21% increase in engagement rate (from 3.36% to 4.05%) through consistent, authentic storytelling and proactive community interaction.

Increased views by 2% (to 349.7K) and maintained a strong reach (98.4K), while experimenting with content formats to drive long-term brand visibility.

Built and nurtured an online community by identifying local influencers, managing partnerships, and maintaining daily engagement with audience comments, tags, and DMs.

Balanced social media responsibilities with core in-studio operations—providing high-touch, white glove service to members, driving membership sales, and supporting wellness program logistics.

Collaborated with coaches and studio leadership to ensure a seamless class and client experience, while also leveraging client feedback to inform digital storytelling.

Contributed to marketing campaigns and member retention initiatives through SMS/email automation, membership education, and a customer-first mindset.