Safa Goods

Jul, 2024 - Present  •  2 yrs 2 mos  -  Full time

• Wellness Brand Specialist: Led social media and visual direction for partner wellness brand Renew Kratom (RK), creating visual and video content in Adobe Premiere Pro from concept through execution. Crafted visuals, pacing, and music intentionally to reflect lifestyle while educating a B2B audience on what set the product apart. Communicated creative concepts clearly and proactively, ensuring alignment across marketing and leadership.
• Performance Monitoring & Optimization: Monitored engagement and performance metrics on Instagram for RK to refine content strategy, improve audience retention, and support data-informed creative decisions.
• Safa-Distributed Brand Content: Produced video and graphic assets for Safa-distributed brands, including trade shows and web content, using Adobe Premiere Pro. Created content intentionally to reflect brand lifestyle and build anticipation for product launches, collaborating closely with marketing and product teams to ensure alignment and quality.