dressedbread

Aug, 2015 - Present  •  11 yrs 1 mo  -  Part time

1. Maintain the Wordpress website:
- plugin management;
- SEO optimization;
- troubleshooting of technical issues;
- domain and hosting registrations management;
- ensuring content is up-to-date and aligned with marketing goals.


2. Ad campaigns: - plan, execute and manage ad campaigns to bring more traffic to the
website and acquire new clients; - analyze web analytics using Google Analytics and other web analytics
tools to measure campaign performance and refine strategies accordingly.

3. Author and proofread educational articles.

Social media (YouTube, Instagram, TikTok, Telegram)

1. Creative process:
- content ideation, scriptwriting, producing and filming short-form and
long-form videos with on-camera presentation whenever necessary;
- editing raw footage (adding music, voiceovers, motion graphics, text,
visual effects and B-roll) into polished, compelling videos;
- proofreading all content before publication to ensure accuracy; - ensuring projects are completed on time;
- repurposing certain clips for later use in other videos;
- designing eye-catching thumbnails;
- ensuring content aligns with brand voice, tone, and visual identity.

2. Social media management: - monitor social media channels daily;
- track and analyze key social metrics; - engage with followers, responding to comments and direct messages in
a timely manner;
- foster positive community interactions.