Local small business is just plain feeling the squeeze. External challenges combined with relevant internal challenges - a lack of time, resources, and incessant work environment prevent them from properly marketing and advertising their business. Mystery on Main Street (MoMS) is creating a true phygital experience to help change this by making shopping local, fun, exciting, and rewarding in the process!
What is phygital? Phygital (physical plus digital) combines interactive digital experiences with physical ones. We use interactive storytelling written by local human writers combined with AI (artificial intelligence), AR (augmented reality) and gamification to incentivize physical shopping, consumption, social activity and just general discovery of local businesses and events leading to revitalized communities and sustained economic growth. Plus, our data uncovers the all-important “silent shopper” (the “just looking” crowd).
250 International Parkway, Suite 134, Lake Mary, Florida, 32746
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Tired of seeing your local community “mom ‘n pops” ‘Going Out Of Business’ signs and mass retailers heading to bankruptcy? The effects of pandemics and now tariffs have you stir crazy? Mystery on Main Street (MoMS) is creating a true phygital experience to help change this making shopping and eating local fun, exciting, and rewarding in the process! <br> <br>What is phygital? Phygital (physical plus digital) combines interactive digital experiences with physical ones. We use interactive storytelling written by local human writers combined with AI (artificial intelligence), AR (augmented reality) and gamification to incentivize shopping, consumption, social activity and just general discovery of local businesses and events leading to revitalized communities and sustained economic growth. Plus, our data uncovers the all-important “elusive shopper” (the “just looking” crowd). <br> <br>How does it work? Each “gameplay” uses “whodunit” storylines written by our local writers that take players to locations they’ve chosen to receive clues and solve a mystery. The first player to solve it receives a valuable prize! Our customers additionally gain through our sales, marketing and merchandising assistance services at no cost. Think of this as Groupon meets scavenger hunt and Pokémon Go, but players and participating merchants mutually gain with no membership or subscription required. Contact us today to learn more!
Work focus: SMB, small business, local business, economic sustainability, community, retail, reastaurant, eatery, shop, stor, phygital, marketing, advertising.
Tired of seeing your local community “mom ‘n pops” ‘Going Out Of Business’ signs and mass retailers heading to bankruptcy? The effects of pandemics and now tariffs have you stir crazy? Mystery on Main Street (MoMS) is creating a true phygital experience to help change this making shopping and eating local fun, exciting, and rewarding in the process! <br> <br>What is phygital? Phygital (physical plus digital) combines interactive digital experiences with physical ones. We use interactive storytelling written by local human writers combined with AI (artificial intelligence), AR (augmented reality) and gamification to incentivize shopping, consumption, social activity and just general discovery of local businesses and events leading to revitalized communities and sustained economic growth. Plus, our data uncovers the all-important “elusive shopper” (the “just looking” crowd). <br> <br>How does it work? Each “gameplay” uses “whodunit” storylines written by our local writers that take players to locations they’ve chosen to receive clues and solve a mystery. The first player to solve it receives a valuable prize! Our customers additionally gain through our sales, marketing and merchandising assistance services at no cost. Think of this as Groupon meets scavenger hunt and Pokémon Go, but players and participating merchants mutually gain with no membership or subscription required. Contact us today to learn more!
Work focus: SMB, small business, local business, economic sustainability, community, retail, reastaurant, eatery, shop, stor, phygital, marketing, advertising.