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@sarahk.walterssocialmediastrategists

About Business


I develop, manage, and execute organic and paid social media strategies that elevate brand awareness, drive web traffic, and generate high-quality leads for clients across a variety of industries.
Sterling, Virginia, 20165

Offerings

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Social Media Management and Social Media Marketing

As a Social Media Strategist, I craft data-driven organic and paid social media strategies that elevate brand awareness, drive web traffic, and generate high-quality leads for a variety of clients and industries. By analyzing KPIs and delivering actionable insights, I help leadership teams make informed decisions to maximize campaign performance.

• Brand Scaling: Consulted for diverse clients (including Mixlo) to engineer social strategies that drove a 1,400% surge in link clicks and a 260% increase in post reach.
• ROI Optimization: Improved average engagement rates by 5.72% through rigorous A/B testing of
creative assets and audience targeting parameters.
• Full-Cycle Management: Provided end-to-end management of social presence across Meta, LinkedIn,
and X, delivering monthly KPI analyses to client leadership.
  • Years of Experience

    13 year(s) of experience
  • Work focus: Social Media Management, Social Media Marketing, Social Media Strategy Development, Content Development, Campaign Analysis, Campaign Optimization

Social Media Management and Social Media Marketing

As a Social Media Strategist, I craft data-driven organic and paid social media strategies that elevate brand awareness, drive web traffic, and generate high-quality leads for a variety of clients and industries. By analyzing KPIs and delivering actionable insights, I help leadership teams make informed decisions to maximize campaign performance.

• Brand Scaling: Consulted for diverse clients (including Mixlo) to engineer social strategies that drove a 1,400% surge in link clicks and a 260% increase in post reach.
• ROI Optimization: Improved average engagement rates by 5.72% through rigorous A/B testing of
creative assets and audience targeting parameters.
• Full-Cycle Management: Provided end-to-end management of social presence across Meta, LinkedIn,
and X, delivering monthly KPI analyses to client leadership.
  • Years of Experience

    13 year(s) of experience
  • Work focus: Social Media Management, Social Media Marketing, Social Media Strategy Development, Content Development, Campaign Analysis, Campaign Optimization
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