English Confidence Training

Aug, 2020  –  Feb, 2023  •  2 yrs 7 mos  -  Self employed

Supported day-to-day business operations while growing client demand, helping scale services from 5 to 80 weekly appointments through organized workflows and streamlined communication.
• Managed social media channels, created digital content, and maintained a cohesive brand identity to keep clients informed and engaged.
• Implemented and maintained CRM systems, automated client communication, organized customer records, and optimized the full client journey to improve retention.
• Handled copywriting, email communication, scheduling, and onboarding, ensuring every client received timely updates and clear information.
• Oversaw customer experience workflows, maintained consistency across all touchpoints, and provided ongoing administrative support.
• Trained and coordinated a team of 8 instructors, delegating tasks, documenting processes, and ensuring smooth and efficient operations.
• Maintained organized digital files, calendars, and communication systems to support a growing client base and an expanding team.

VisionArts

Jan, 2015  –  Aug, 2020  •  5 yrs 8 mos  -  Full time

• Supported daily operations and marketing initiatives by coordinating store promotions, managing communication, and assisting with revenue-driving tasks.
• Handled a high volume of email communication, responding to customer inquiries, resolving issues, and maintaining a professional and organized inbox.
• Improved administrative systems and optimized workflows, contributing to a 20% reduction in operating costs through better organization and efficiency.
• Coordinated schedules, task management, and operational support for a team of 15 employees, ensuring smooth day-to-day productivity.
• Organized sales and customer data, generated reports, and provided insights to leadership for planning marketing and promotional strategies.
• Maintained up-to-date documentation, prepared reports, and ensured clear communication across teams to support business goals.

By Gabrielle Creative

Jan, 2008 - Present  •  18 yrs 8 mos  -  Self employed

• Supported daily business operations by organizing schedules, managing inboxes, and keeping tasks and client communications on track.
• Developed and executed content strategies across social media, website, and email to boost engagement and maintain a consistent online presence.
• Planned, created, and edited photo and video content aligned with brand messaging, helping streamline digital marketing efforts.
• Managed CRM workflows (HoneyBook), automating communication, organizing client records, and improving the overall client journey from inquiry to delivery.
• Oversaw brand identity, marketing copy, content calendars, and creative direction to ensure consistent messaging across all platforms.
• Monitored and interpreted analytics to optimize content performance and support data-driven decision-making.
• Led the full client experience, including onboarding, follow-up, and ongoing support, strengthening client retention and generating referrals.
• Maintained organized digital files, contracts, invoices, and project timelines to ensure smooth and efficient business operations.