Maggie B.

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Maggie B.

I build social ecosystems where brands become culture.

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Performance Marketing Manager

Forever 21

Oct, 2025 – Feb, 2026 • 5 mos - Full time

LedCRM strategy (email + SMS) for Forever 21 post-bankruptcy, driving retention, repeat purchase rate, AOV,
CVR and lifecycle revenue
Owned full campaign calendar, automation flows, & behavioral segmentation across customer lifecycle resulting in 40 % total rev WoW
Partnered cross-functionally with merchandising, creative, and performance teams to align promotions with revenue and inventory goals
Reactivated and rebuilt Forever 21’s organic social presence of 14 Million followers, re-establishing brand voice and community engagement during relaunch phase
Developed content strategy that repositioned the brand for a modern audience while supporting commercial KPIs
Implemented testing frameworks across
CRM and social to improve engagement, conversion, and customer lifetime value

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Albania (AL) +355
Algeria (DZ) +213
Andorra (AD) +376
Angola (AO) +244
Antigua and Barbuda (AG) -267
Argentina (AR) +54
Armenia (AM) +374
Australia (AU) +61
Austria (AT) +43
Azerbaijan (AZ) +994
Bahamas (BS) -241
Bahrain (BH) +973
Bangladesh (BD) +880
Barbados (BB) -245
Belarus (BY) +375
Belgium (BE) +32
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Benin (BJ) +229
Bhutan (BT) +975
Bolivia (BO) +591
Bosnia and Herzegovina (BA) +387
Botswana (BW) +267
Brazil (BR) +55
Brunei (BN) +673
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Burkina Faso (BF) +226
Burundi (BI) +257
Cabo Verde (CV) +238
Cambodia (KH) +855
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Central African Republic (CF) +236
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Lebanon (LB) +961
Lesotho (LS) +266
Liberia (LR) +231
Libya (LY) +218
Liechtenstein (LI) +423
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Russia (RU) +7
Rwanda (RW) +250
Saint Kitts and Nevis (KN) -868
Saint Lucia (LC) -757
Saint Vincent and the Grenadines (VC) -783
Samoa (WS) +685
San Marino (SM) +378
Sao Tome and Principe (ST) +239
Saudi Arabia (SA) +966
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Serbia (RS) +381
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