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MediaConfidant
I started MediaConfidant a decade in the agency world seeing that agencies lost more fights about data than to true performance. At this time a shift that I saw during COVID - as clients were pulling back on SEO investments to focus on paid - the ad platforms were prioritizing SEO foundations and Analytics (e.g. GA setup) more and more for their paid inventory. In essence, by cutting back SEO and Analytics companies were doing the exact opposite of what they needed in order to drive better performance with the new tools offered by Google and Meta. I created a (mostly) automated Google Analytics audit and worked with our SEO experts to focus not just their channel but understand how it plays into paid media. Meta's published case study for connecting a clean GA account to FB shows a 20% lift in performance! Google's PMax scans your website using the same features that it uses to scan for SEO...
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