Recently, I met with someone who had reviewed my business's service offerings. We had a short conversation, and I was pleasantly surprised by his comments.

He said my content was clear, in terms of what my business does. He also said he was relieved to see that we only had 3 offerings, rather than a fast-food-like menu loaded with various combinations, customizations, and add-ons.

Whether he becomes a client or not, he made my day! As a type-A business owner, I occasionally get carried away with trying to list all the ways we could service our clients and how many ways to slice and dice those services.

The conversation helped me realize that the last thing I want is to have so many products and services that they make people think of a fast-food menu, possibly causing overwhelm. No offense to fast food restaurants... It's just not a good look for my business.