Just clicked a tech company’s “Join our community” link in the footer.

Every link? Social media.

Follow us. Like us. Watch us.

That’s not a community.
That’s a broadcast—just a billboard with better lighting.

A real community is where people belong.
Where they can ask questions, give feedback, share wins—and, if you nurture it, become your biggest advocates.

If you’re running social, don’t confuse followers with connection.

Because if all you’re offering is one-way noise, you’re not just misleading people…

You’re missing out.
On trust.
On insight.
On your future power users.