The most dangerous RevOps failures are the quiet ones.

It’s not a crashed CRM or a missed forecast. It’s the slow bleed from your top 20% because “improvements” are slowing deals.

I have led sales and operations teams across linear, CTV, digital, and programmatic and now help companies scale revenue without breaking the people who drive it.

Here’s the hard truth:
Most RevOps transformations don’t fail on strategy. They fail when process matters more than performance.

Burnout isn’t about working harder. It’s about navigating a system that makes selling harder than it needs to be:

•   Too many tools
•   Too many rigid rules
•   Too many “improvements” that slow deals

How I advise leadership teams:

•   Start with the top 20%. If your best sellers feel friction, the system is broken.
•   Design process to support judgment, not replace it. Over-standardization is a tax on talent.
•   RevOps is a growth engine, not a compliance function. If it doesn’t speed revenue or improve outcomes, rethink it.
•   Protect selling time like a balance-sheet asset. Because it is.

When done right: higher velocity. Better morale. More durable growth.

Burned-out top performers aren’t a talent problem.  They’re system feedback.

Are your revenue systems built to scale your best people or manage around them?

I partner with leadership teams to strip friction out of revenue engines. Ready to talk? Let’s connect.

#RevOps #RevenueStrategy #SalesEnablement #Leadership #SalesOperations