Revenue hit a record month.

Cash almost broke the business.

I recently spoke with an ecommerce founder doing 250K in a single month.

Sales were up. Ads were working. Orders were flowing.

But when he checked the bank account… cash was lower than the month before.

Here’s what was really happening:

Inventory deposits went out before payouts came in.

Refunds spiked after peak sales.

Slow moving SKUs tied up working capital.

Ads scaled faster than cash conversion timing.

Revenue was strong.

Structure was weak.

Growth doesn’t fix cash flow problems.

It magnifies them.

If you’re running an ecommerce brand between 500K and 80M, there’s a good chance you’re leaking cash somewhere.

Not because you’re careless.

Because no one built you a proper cash flow system.

If this sounds familiar, book a complimentary Profit and Cash Flow Analysis.

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