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Why Your A/B Tests Fail in Your Online Communities | #metricsmonday | #metrics #measurement #social science #methodology

Why Your A/B Tests Fail in Your Online Communities | #MetricsMonday

Why Your A/B Tests Fail in Your Online Communities | #MetricsMonday

The reason your metrics and A/B tests tend to fail as you scale them is because your communities do not follow a consistent and scientific marketing funnel. Instead, they follow the core value of social science: It's not the metrics that ch
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