Why Branding Is More Than Your Logo (And How to Nail It)
Your logo is just the reminder of your brand. Your brand is how people feel about your business—not just what they see. Let’s break it down:
Your Voice: The tone of your posts, emails, and every interaction tells people who you are. (Yes, even how you present yourself on virtual networking events)
Consistency in Design: Fonts, colors, and imagery should be recognizable everywhere you show up.
Customer Experience: From onboarding to follow-ups, your interactions tell a story—what does yours say? How do people feel when they work with you?
Think about it: What do you want people to feel when they think of your business? Excitement? Trust? Curiosity? If you’re not being intentional, your audience might feel confused—and confused people don’t buy. (Or at least they don't buy from you)
Start shaping your brand today and see what magic may follow.
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