The first myth about social media is this idea that we have to "hack" an algorithm in order to get any traction.

The reality is, focusing on connecting to your target audience will beat any code.

Think of it this way: You make a fast, boring, low-quality post and run ads with it at $100 a day.

The ad spend will get you thousands of views, but when we see your post on our feed, it's still boring, and we scroll past without clicking, and without buying.

Now, imagine you make a post that really hits home. People comment, people stop and read, or watch it. The social media platform picks up on the extra engagement and starts showing your post to more people.

It wasn't magic.
It wasn't a "hack".
You didn't spin your wheels trying to copy someone else's post.

You connected with us.

And connecting with other people is the #1 reason we open our apps each morning, and scroll through them each night.

I'm adding a screenshot of a client who went from 200 average views to 75,000 by letting go of the "hacks" and speaking directly to us.