When one of the Facebook pages I admin hit over 410,000 views in 28 days, it got me thinking.

The reach was 85k - meaning those views all came from the same 80,000 or so people, which tells me people are coming back to the page.

They are clicking on the website link, looking at other content, engaging in the comments, etc.

This page only uses 3 types of posts

This last point really piqued my curiosity, so I did an audit of other accounts, including my own, and here’s what I saw:

There are FIVE types of posts that gain the most traction - combining visibility + sales. Now, I use the four elements of a viral post in some of them, and I post them in the 14-post structure I teach, but the posts themselves can be categorized into 5 posts.

a. Viral Expert
b. Quick Wins
c. Pain Point Breakdown
d. Traffic Tactics
e. Breakthroughs And Blindspots

I've since created a breakdown of each of the 5 post types (let me know in the comments if you would like the link).

But the bigger takeaway is, when creating your content, it's time to stop throwing posts at the wall.

It's time to be strategic.

#socialmediastrategy