How do you identify which level of social media strategy you are stuck at?

Many people do not know there are levels to social media strategy, they only know what they are doing is not working.

Here’s how you can quickly sort out where you’re stuck - and what your next moves should be.

If you’re creating content, but you get overwhelmed with constantly trying to keep up with getting enough posts published to stay consistent. You’re stuck at Level 1.

If you’ve moved to being more organized with your content, maybe even getting ahead of your posting schedule, but you’re not getting any traffic to your website or offer. You’re stuck at Level 2.

If you’re always trying to find the next big “thing” to create content around. You’ve become stuck in a launch or campaign cycle. You’re stuck at Level 3.

Now you’re thinking long term - 3-6 months at a time - and you’ve seen more results, but at a certain point, you find you’ve hit a plateau. You’re stuck at Level 4.

It’s time to add paid content to your strategy - BUT! Do not simply throw money at ads; stay strategic. Start by leveraging the posts that performed well at the other levels and turn these into ads, then build based on retargeting and lookalike audiences.

Let me know in the comments if you have any questions!

#socialmediastrategy