Important Memorial Day Marketing Reminder:

For over a decade, veterans' groups have been urging companies of all sizes to better represent the solemn tone of Memorial Day.

Some years, there is an active campaign to draw attention to insensitive messaging strategies.

You do not want to go viral for this.

When you are creating emails, text marketing, or social posts about the Memorial Day weekend, here is what NOT to do (and what you SHOULD do).

DO NOT:
* Say "Happy Memorial Day!"
* Over-promote your business or sale on the day of
* Post only celebratory/vacation-style content

DO:
* Promote your sale the Friday, Saturday, and Sunday of the weekend
* Write a sincere message of gratitude on the day of
* Share content from pages/groups holding ceremonies and acknowledgments
* Highlight a specific lost service member's story that is local, personal, or connected to your business
* Consider referring to your sale as a 3-day holiday sale vs a Memorial Day sale

If you need help reworking your post for Monday, drop it in the comments, and I'll help review and give feedback.

#socialmediastrategy #memorialday