The Goliath Fallacy: Why National Chains Crumble a..

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The Goliath Fallacy: Why National Chains Crumble as Local Brands Reign Supreme | #hyperlocal Marketing #local Branding #community Marketing #brand Loyalty #business Strategy #marketing Tips #market Adaptation #business Lessons #corporate Failure #toys R U #red Lobster #blockbuster #sears #brand Building

The Goliath Fallacy: Why National Chains Crumble as Local Brands Reign Supreme

The Goliath Fallacy: Why National Chains Crumble as Local Brands Reign Supreme

Introduction: The Shifting Sands of Consumer LoyaltyRemember the comforting familiarity of a local establishment, perhaps the "after-church goto" Red Lobster you grew up with? That sense of belonging, of a brand being "made for me/us," wove