Olly Fresco\'s

Mar, 2021  –  Jan, 2026  •  4 yrs 11 mos  -  Full time

- Developed data-driven creative strategies for DTC and local brands, resulting in reduced cost-per-acquisition and increased ROAS across Meta and TikTok ads.
- Directed end-to-end video production, including scripting, storyboarding, on-location videography, and retention-driven editing for paid social and organic content.
- Managed paid ad campaigns with ongoing creative testing, audience analysis, and performance optimization to scale what converts.
- Produced high-retention video edits incorporating dynamic captions, sound design, and pacing strategies to maximize viewer retention and click-through rates.
- Served as sole creative partner for emerging brands, bridging the gap between high-level strategy and hands-on production to eliminate multi-vendor friction.