Here's How to Build It
One of the biggest myths new coaches believe is this:
“I need to be more confident before I…”
…launch my offer
…do discovery calls
…go live
…raise my rates
But the truth is—confidence doesn’t come first.
It doesn’t magically appear one day and invite you into action.
Confidence comes through action.
It’s a skill. Not a personality trait.
I’ve worked with hundreds of new and emerging coaches, and the pattern is clear:
The ones who make progress?
They don’t wait to feel confident—they practice their way into it.
Here’s how you can, too.
1. Start Before You Feel Ready
Let me say this gently but clearly:
If you’re waiting to feel 100% clear, qualified, or “confident enough” to show up—you’ll be waiting forever.
Confidence is not a prerequisite to take action.
Action is what builds confidence.
It might feel messy at first. It might feel vulnerable.
But clarity and confidence come as a result of showing up—not a requirement for it.
Confidence is built in motion—not in your head.
2. Create Opportunities to Practice (Not Just Plan)
Confidence grows through repetition.
And yet so many new coaches stay stuck in the planning zone:
Refining offers. Redoing websites. Taking more courses.
Yet nothing builds confidence like actually coaching.
Do discovery calls.
Offer free sessions.
Talk about what you do—even if you’re not “ready.”
Practice doesn’t just improve your skill set—it helps you discover who you love working with, how you naturally lead, and what kind of energy you want in your business.
Confidence comes from experience—not perfection.
3. Keep the Promise You Made to Yourself
Every time you show up for your business—especially when it’s hard—you’re proving something to yourself:
That you’re someone who follows through.
That you trust your voice.
That you’re doing this for real.
Confidence is not about always feeling certain.
It’s about building trust with yourself.
And trust is built one small promise at a time.
Want to feel more confident? Keep showing up—even imperfectly.
Final Thoughts
If you’ve been telling yourself “I just need more confidence,” take this as your sign:
You’re not waiting on confidence. Confidence is waiting on you.
You don’t need to be louder. Flashier. More polished.
You just need to start.
Practice.
Repeat.
And let the confidence build as you go.
What’s one action you can take this week to build your confidence?
Drop it in the comments—I’d love to cheer you on. 👇
