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Jan, 2023 – May, 2024 • 1 yr 5 mos - Full time
• Strategic Leadership: Spearheaded paid social and search engine marketing strategies for the brand
growth and talent acquisition on LinkedIn, Meta, Twitter (X), Google Search, Microsoft Bing, and
Reddit within a Fortune 100 GovCon environment.
• Project Management: Steered a high-visibility headquarters revamp project, modernizing visual
branding and photography displays to align with the updated corporate identity.
• Operational Support: Stabilized the Organic Social Media team during a critical staffing transition,
managing all scheduling and engagement via Sprinklr to ensure zero downtime in brand presence.
• Cross-Functional Collaboration: Built subject matter expertise across business units to ensure social media initiatives aligned with broader corporate KPIs and government relations goals.
• Northrop Grumman required strict compliance, stakeholder alignment, and long-term brand consistency, which mirrors the realities of GovCon marketing.
Oct, 2019 – Jan, 2023 • 3 yrs 4 mos - Full time
At Washington Gas, I was responsible for driving digital growth through data-informed strategies and hands-on campaign execution. I focused on targeting two sets of key audiences in the digital growth marketing campaigns: B2C - consumers; and B2B - business owners, builders, contractors, multifamily, and stakeholders. I developed annual growth marketing plans aligned with company objectives, ensuring that our efforts translated into measurable impact across audience engagement, brand visibility, and lead generation.
Sarah K. Walters Social Media Strategists
Mar, 2019 - Present • 7 yrs 6 mos - Freelance
As a Social Media Strategist, I craft data-driven organic and paid social media strategies that elevate brand awareness, drive web traffic, and generate high-quality leads for a variety of clients and industries. By analyzing KPIs and delivering actionable insights, I help leadership teams make informed decisions to maximize campaign performance.
Degree: Masters of Science in Public Communication and Digital Marketing • Jan, 2016 – Jun, 2018
Degree: Bachelor of Arts in History, Art History, and Museum Studies • Aug, 2007 – May, 2011
Senior Social Media Manager with 10+ years of experience driving compliant, full-funnel growth for regulated B2B and B2C organizations, including aerospace and defense, utilities, financial publishing, and government-adjacent brands.
I specialize in aligning social media with real business outcomes. Pipeline support, customer acquisition, talent marketing, and revenue influence. My work sits at the intersection of strategy, execution, analytics, and compliance.
I have managed multimillion-dollar paid media budgets, scaled organic communities, and built attribution and reporting frameworks using GA4, Google Tag Manager, and Power BI. I am particularly effective in environments where messaging risk is high, approvals are complex, and precision matters.
I operate as a growth partner, not a content executor. My focus is on measurable impact, disciplined experimentation, and translating performance into decisions leadership can act on.
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