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Mar, 2025 - Present • 1 yr 6 mos - Contract
• Lead strategic communications and PR campaigns for clients in publishing, tech, and safety sectors, including the launch of a children’s mindfulness book tour and national brand awareness efforts.
• Develop and execute integrated media strategies across traditional, digital, and community channels, securing press coverage, event placements, and stakeholder engagement.
• Manage client relationships and project pipelines, delivering measurable outcomes under tight timelines while aligning messaging to organizational goals and brand identity.
• Spearhead thought leadership initiatives, blending content creation, media outreach, and influencer engagement to expand client visibility and credibility.
• Track and analyze campaign performance, using data to optimize strategies and demonstrate ROI.
Terra and Twine Handcrafted Design, LLC
Jan, 2025 - Present • 1 yr 8 mos - Self employed
• Built and scaled a multi-channel e-commerce brand (Etsy, Shopify, local markets), driving a 30% increase in customer traffic and consistent revenue growth within the first year.
• Directed brand strategy and storytelling, creating a distinct market identity and maintaining a 5-star customer rating across platforms.
• Designed and executed integrated marketing campaigns (SEO, social, video, packaging) that improved visibility, engagement, and conversion rates.
• Forged community partnerships with boutiques, artisan markets, and regional events, expanding brand reach and awareness.
• Produced high-impact digital content and product design—from photography to packaging—to reinforce brand identity and customer trust.
Mar, 2023 – Dec, 2024 • 1 yr 10 mos - Full time
Directed modernization of global communications and influence operations. Designed new frameworks for audience engagement, digital campaigns, and stakeholder messaging. Drove innovation across teams, integrating data-driven insights and emerging technologies to optimize strategy and impact.
Jan, 2020 – Mar, 2023 • 3 yrs 3 mos - Full time
Led NATO-aligned messaging and training programs with Italian partners. Developed curriculum and campaigns to strengthen international collaboration and counter disinformation. Enhanced cross-cultural communication by leveraging multilingual skills and global expertise.
Europe Strategic Communications Group
Jan, 2018 – Jan, 2020 • 2 yrs 1 mo - Full time
Managed cross-border campaigns across Europe, coordinating with government, media, and international organizations. Directed PR, stakeholder engagement, and crisis response strategies. Delivered measurable impact by increasing audience reach and strengthening institutional credibility.
Jan, 2015 – Jan, 2018 • 3 yrs 1 mo - Full time
Oversaw planning, coordination, and execution of multinational communications initiatives. Built and led cross-functional teams to deliver high-profile campaigns. Ensured alignment of strategy, resources, and outcomes to organizational goals.
Jan, 2012 – Jan, 2015 • 3 yrs 1 mo - Full time
Directed logistics and supply chain operations for global defense missions. Streamlined systems, improved efficiency, and ensured mission readiness. Strengthened operational outcomes through precision planning and resource management.
Degree: MBA • Aug, 2021 – Dec, 2023
Graduate
Degree: Graduate Certificate in Integrated Strategic Communications • Aug, 2018 – Jun, 2019
Graduate
Degree: BA Political Science • Sep, 2007 – May, 2011
Graduate
I’m a strategic communications leader, U.S. Army veteran, and entrepreneur passionate about shaping narratives that connect people, brands, and communities. With 14 years of global experience in influence operations and stakeholder engagement, I now lead projects that blend marketing, PR, and storytelling to drive measurable growth.
As Co-Founder of Terra & Twine, I’ve built a lifestyle brand from the ground up, scaling e-commerce sales and cultivating community partnerships. As a Senior Account Executive with ArcSense Communications, I deliver PR campaigns and thought leadership strategies for clients in publishing, tech, and safety.
I thrive at the intersection of innovation and communication—whether it’s designing campaigns that elevate small businesses, advising organizations on reputation management, or crafting content that sparks meaningful conversation. My international background, multilingual skills (Italian, Arabic, Hebrew), and creative hobbies—cars, cooking, and gardening—bring a unique perspective to every project.
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