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Jul, 2023 - Present • 3 yrs 2 mos - Self employed
Advise executives on revenue optimization strategies, balancing immediate financial results with long-term technology and process investments to support scalable growth.
• Developed and delivered tailored executive programs, workshops, and off-sites that integrated market insights, competitive analysis, and strategic frameworks to guide leadership priorities.
• Supported organizational decision-making by translating complex data and market intelligence into actionable strategies that strengthened competitive positioning.
Mar, 2022 – Jul, 2023 • 1 yr 5 mos - Full time
Partnered with product and technical teams to enhance digital tools and platforms, increasing usability, adoption, and overall business performance. Applied data-driven strategies and process optimization to improve decision-making, obtain measurable results, and support long-term business objectives.
• Led major organizational redesign, introducing clear goals, standardized workflows, and updated incentive structures, resulting in stronger team accountability and faster growth.
• Established robust operational framework by streamlining approval processes, automating key workflows, and unifying documentation, elevating efficiency and financial predictability.
• Drove market expansion by cultivating strategic partnerships and launching targeted initiatives, boosting customer engagement and accelerating pipeline development.
• Stepped into executive leadership to guide operations and maintain organizational stability during periods of transition, ensuring consistent performance and stakeholder confidence.
Aug, 2020 – Dec, 2021 • 1 yr 5 mos - Full time
Oversaw large-scale consortium of industry partners, aligning diverse stakeholders to deliver innovative, interoperable technology solutions at scale. Developed and published industry standards and best practices, strengthening organizational authority and credibility across market.
• Secured commitments and funding for pilot initiatives, achieving measurable outcomes that validated strategic initiatives and demonstrated ROI.
• Partnered with engineering and product teams to expand platform capabilities, growing user reach exponentially and enabling faster adoption of new services.
• Structured and negotiated high-value, long-term agreements with external partners, driving significant incremental revenue and sustainable business growth.
• Represented company in national industry forums, shaping thought leadership and influencing broader sector standards.
Mar, 2017 – Dec, 2019 • 2 yrs 10 mos - Full time
Delivered data-informed strategies to optimize client initiatives, increase engagement, and grow year-over-year investment across major accounts. Directed cross-functional team using agile practices to foster experimentation, innovation, and early adoption of emerging market opportunities.
• Developed and scaled innovative platform leveraging automation, analytics, and predictive insights, onboarding key clients and driving $17M in first-year revenue growth.
• Led organizational change by retraining teams on consultative and data-driven approaches, boosting client retention to 75% and reinforcing solution adoption.
• Partnered with analytics and operations teams to design technology-enabled workflow solution that accelerated project execution and strengthened client relationships.
• Positioned the organization as leader in advanced solutions by implementing scalable, measurable strategies that expanded revenue and market presence.
Mar, 2008 – Mar, 2017 • 9 yrs 1 mo - Full time
Built and scaled business unit from inception to multi-hundred-million-dollar enterprise by leveraging data-driven insights, audience segmentation, and innovative technology solutions. Oversaw and motivated large, cross-functional team, aligning diverse departments around strategic objectives, operational excellence, and measurable business outcomes.
• Launched and grew new digital advertising platforms, driving adoption among clients and unlocking significant revenue opportunities through emerging channels.
• Developed and implemented proprietary technologies in collaboration with internal teams and external partners, creating scalable solutions that supported sustained business growth.
• Forged and managed key strategic partnerships to enhance market reach, improve operational effectiveness, and strengthen organizational credibility with clients and industry stakeholders.
• Acted as visible industry advocate, sharing expertise at conferences and client events to advance best practices, educate stakeholders, and reinforce organizational leadership in competitive market.
Degree: MS • Jul, 1996 – May, 1997
Degree: BA • Sep, 1992 – May, 1996
Strategic and results-driven professional with extensive experience driving revenue growth, operational transformation, and innovation across media, technology, and advertising sectors. Proven expertise in account management, including end-to-end ownership of client portfolios, building trusted executive-level relationships, leading renewals and expansions, and proactively identifying growth opportunities aligned to client business goals. Skilled in scaling organizations, optimizing sales and GTM strategies, and partnering cross-functionally with sales, product, and delivery teams to ensure successful execution and long-term account health. Adept at leveraging data, SaaS platforms, technology, and strategic insights to enhance performance, maximize customer lifetime value, and position companies as market leaders. Trusted advisor in complex, high-growth environments, guiding executive decision-making and shaping corporate strategy.
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