@anabiggins388_568
Relevant Experience
Social Media Manager
InstaHouseReferrals LLC • Self employed
Sep, 2024 – Nov, 2024 • 3 mos
• Developed and managed Facebook ad campaigns, resulting in an increase in ROI by an average of 100%
• Conducted in-depth audience analysis and segmentation to target ads effectively, leading to a 25% increase in engagement rates.
• Utilize A/B testing to optimize ad creatives and copy, improving click-through rates by 20%.
• Collaborated with cross-functional teams to align ad strategies with overall marketing goals, enhancing brand consistency.
• Monitored and analyzed ad performance using Facebook Analytics and other tools, providing actionable insights for continuous improvement.
• Created compelling ad creatives and copy that resonated with the target audience, driving higher engagement and conversions.
Email Marketer
Fischer4Realtor • Self employed
Feb, 2024 – Mar, 2024 • 2 mos
• Served as a bridge between the managing broker and clientele to ensure smooth communication flow.
• Efficiently handled emails, memos, and reports, facilitating prompt delivery of important messages to the broker.
• Enhanced online presence by advertising business on platforms like Yelp and Google, increasing visibility and engagement.
• Utilized LinkedIn to advertise housing listings, leveraging the platform's professional network for increased exposure and client reach.
• Maintained streamlined databases with client information to ensure efficient access and organization.
Social Media Manager
DailyBreath • Part time
Oct, 2022 – Nov, 2023 • 1 yr 2 mos
• Crafted engaging monthly content calendars for Instagram and Twitter, driving social media communications about customer experience and support.
• Monitored social media trends, industry developments, and competitor activities to optimize campaigns and target audiences, resulting in increased engagement and brand reach.
• Identified and engaged with influencers and brand advocates to expand reach and build relationships, supporting marketing objectives and enhancing employee engagement.
• Stayed current with emerging social media trends, platforms, and best practices, providing recommendations for new strategies and technologies to enhance social media function and employee engagement.
• Ensured high-quality content was posted multiple times daily on Twitter, contributing to improved brand visibility and engagement metrics.
Brand Ambassador
Author\'s Marketing Circle • Freelance
Nov, 2021 – Mar, 2022 • 5 mos
• Crafted creative content for social media platforms to maintain brand consistency and engagement.
• Identified and promoted relevant content across various channels to support brand campaigns and events.
• Developed scalable processes and best practices for social media operations to facilitate company growth.
• Supported internal employee engagement tool to enhance brand advocacy among employees.
• Collaborated with global marketing leads to develop regional social media strategies and ensure brand alignment.
Digital Marketing Intern
Choosing Velocity • Apprenticeship
Apr, 2021 – Jul, 2021 • 4 mos
• Analyzed website traffic and engagement data using Google Analytics to drive improvements.
• Presented content assets and strategy adjustments in client meetings with professionalism.
• Edited and repurposed videos for Instagram Reels and TikTok to enhance engagement.
• Collaborated with the sales team to meet quarterly revenue goals through pipeline development.
• Managed prospect data in Salesforce, ensuring accuracy and completeness for all deals.
Digital Marketing Intern
National Entrepreneur Association • Apprenticeship
Apr, 2021 – Jun, 2021 • 3 mos
• Crafted engaging content for social media platforms, including LinkedIn, to increase audience engagement and collect analytics.
• Engaged with clients' customers and fans on social media channels to drive advocacy, loyalty, and positive sentiment, enhancing employee engagement
Relevant Education or Certifications
Freelance University
Degree: Digital Marketing Certification • Dec, 2023 – Dec, 2024
Clarion University
Degree: Teaching Certification • Dec, 1995 – Jan, 1996
Gannon University
Degree: Bachelors • Sep, 1990 – Dec, 1994
I am skilled at helping businesses connect with their ideal customers and increase their online presence. I work with real estate agents, using platforms like Google My Business, Instagram, LinkedIn, Facebook, and Twitter to gain valuable insights into their target audience's preferences, interests, and pain points.
By leveraging data analysis and content creation skills, I create highly targeted and personalized marketing campaigns that resonate with the audience and generate leads and conversions.
I also monitor the competitors' online activities, identify market gaps, and uncover new opportunities for the businesses I work with.
I have multiple certifications in social media strategy from Freelance University, and I am eager to learn new skills and techniques and collaborate with other professionals in the field. Social media market research is a powerful tool for helping businesses grow and thrive in the digital age.
What I Do
I help businesses connect with their ideal customers by creating highly targeted and personalized marketing campaigns that resonate with the audience and generate leads and conversions. I also monitor the competitors' online activities, identify market gaps, and uncover new opportunities for the businesses I work with.
How We Do It
I work closely with clients to understand their goals ?, target market ?, and unique value proposition ?. I conduct research to gain insights into audience preferences ?️♀️, interests ?, and pain points ?. Then, I develop custom strategies and use social media platforms to create compelling content ?, manage online communities ?, and drive interactions ?. I stay up-to-date on the latest social media marketing trends ? and techniques ? to keep my clients ahead of the competition ?.
Your Next Step
Ready to take your brand to the next level? Let's connect and discuss how I can help you unleash your thought leadership in social media. Whether you want to increase your online presence, generate leads, or engage with your target audience, I have the expertise and experience to make it happen. Take advantage of the opportunity to empower your brand and become a leader in your industry. Reach out to me today, and let's get started!
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