Responsible for organic and paid marketing strategy and execution, website design and development, project coordination and management, IT, account management, UX design and research.
-Executed and managed user research for new saas product created for company, to manage and register classes. -Successfully launched 24 new class offerings for continuing education courses within a 3-month period, through strategic planning and coordination with various teams. -Assisted and managing the creative direction and brand compliance across a portfolio of 10 partner brands within the company. -Built and Managed the Shopify ecommerce store for physical and digital products. Setup and manage subscription and wholesale (affiliate) programs. -Managed customer and technical requests for the Wordpress, RMS, LMS, Shopify and Hubspot platform used throughout the company. -Provide step by step process videos and training for new processes implemented for affiliate program backend and frontend. -Expertise in escalating and resolving product issues by effectively collaborating with development teams and other departments for prompt customer request resolution.
経験を編集
Marketing and Project Management Consultant
Tacotaco By Design • フリーランス
Dec, 2018 - Present • 6 yrs 8 mos
Offered services for UX Designer, Project Manager, Product Manager, Social Media Manager, Website Design and Development.
-Conducted UX research for a nonprofit organization, streamlining their event application process by reducing clicks and increasing user completion rates. -Managed a variety of projects with diverse scopes, ensuring successful execution and on-time delivery. -Managed multiple social media platforms, including Facebook, Pinterest, LinkedIn, and Twitter, to promote program launches. -Successfully increased event attendance through effective organic outreach and engagement strategies. -Designed and developed a user-friendly coaching business website, applying UX methodologies for enhanced user experiences.
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CSU-Sacramento
Degree: Bachelors in Science
•  Aug, 2008
– May, 2015