Marketing.BIz

Apr, 2025  –  Apr, 2025  •  1 mo  -  Full time

Lifework Education

Jul, 2021  –  Aug, 2023  •  2 yrs 2 mos  -  Full time

Responsible for organic and paid marketing strategy and execution, website design and development, project coordination and management, IT, account management, UX design and research.

-Executed and managed user research for new saas product created for company, to manage and register classes.
-Successfully launched 24 new class offerings for continuing education courses within a 3-month period, through strategic planning and coordination with various teams.
-Assisted and managing the creative direction and brand compliance across a portfolio of 10 partner brands within the company.
-Built and Managed the Shopify ecommerce store for physical and digital products. Setup and manage subscription and wholesale (affiliate) programs.
-Managed customer and technical requests for the Wordpress, RMS, LMS, Shopify and Hubspot platform used throughout the company.
-Provide step by step process videos and training for new processes implemented for affiliate program backend and frontend.
-Expertise in escalating and resolving product issues by effectively collaborating with development teams and other departments for prompt customer request resolution.

Tacotaco By Design

Dec, 2018 - Present  •  7 yrs 9 mos  -  Freelance

Offered services for UX Designer, Project Manager, Product Manager, Social Media Manager, Website Design and Development.

-Conducted UX research for a nonprofit organization, streamlining their event application process by reducing clicks and increasing user completion rates.
-Managed a variety of projects with diverse scopes, ensuring successful execution and on-time delivery.
-Managed multiple social media platforms, including Facebook, Pinterest, LinkedIn, and Twitter, to promote program launches.
-Successfully increased event attendance through effective organic outreach and engagement strategies.
-Designed and developed a user-friendly coaching business website, applying UX methodologies for enhanced user experiences.