Transitions Counseling and Consulting

Jun, 2025  –  Jan, 2026  •  8 mos  -  Full time

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Led all marketing and community engagement strategy for 13 behavioral health clinics across the Houston and Phoenix markets.
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Successfully launched 5 de novo clinics, supporting both legacy operations and new market expansion.
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Designed and implemented standardized business development processes, leveraging CRM tools, referral analytics, and multi-
channel marketing to accelerate market penetration.
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Built and delivered training programs for Community Marketing Representatives, improving interpersonal selling skills and
increasing referral activity in the Phoenix market.
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Established and tracked company-wide marketing KPIs, creating consistent performance reporting across markets.
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Managed external digital marketing vendors to ensure brand consistency, lead performance, and ROI optimization.
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Oversaw multiple contractor relationships, delivering projects on time while maximizing budget efficiency.