MilliporeSigma

Aug, 2021  –  Apr, 2026  •  4 yrs 9 mos  -  Full time

· Led content strategy and curation for global B2B marketing campaigns across web, email, social, paid ads, and video, aligning materials to audience needs, brand voice, and organizational goals.
· Built and managed a cross-functional content calendar, collaborating closely with marketing, design, and digital teams to organize and deliver consistent, high-quality content.
· Researched, wrote, and refined engaging content across formats, including technical articles, campaign copy, product messaging, social media posts, and training-style resources for diverse audiences.
· Translated complex information into clear, audience-first narratives, improving accessibility, usability, and engagement.
· Regularly communicated content needs and insights to stakeholders; partnered on visuals, video scripts, and cross-channel storytelling initiatives.
· Ensured consistency and relevance across content touchpoints; supported go-to-market launches, webinars, and collaborative campaigns.
· Leveraged SEO (SEMRush) and AI-driven tools (e.g., ChatGPT) to enhance content discovery, streamline research, and improve efficiency.
· Used analytics (Google Analytics, Tableau) and A/B testing to evaluate content performance and refine strategy.
· Created and managed KPI dashboards in Looker Studio and GA4 to track and organize content performance across campaigns and platforms.