Relevant Experience

Business Coach

IMJustice Marketing • Self employed

Jun, 2010 - Present • 15 yrs 2 mos

I help Small Business Owners, Entrepreneurs, and Professionals, who find themselves struggling, stuck, or not growing their business like they would like to, understand why that is happening to them, so they can turn that situation around for good …

I help those who are fed up with constantly competing on price, lackluster sales, inadequate revenue, and Marketing or Advertising that’s not only expensive, but doesn’t really generate any meaningful number of quality or qualified leads for their business …

And then I help them turn that situation around for good …
And they never look at Marketing the same way ever again …

Business

Own

IMJustice Marketing

Strategic Marketing is the way a business effectively differentiates itself from its competitors by capitalizing on its strengths (both current and potential) to provide consistently better value to customers than anyone else ... In principle it’s that simple, but it means a lot more than getting creative with just a Tactical Marketing mix ... Armed with a thorough understanding of the firm’s capabilities and aspirations, the customer market and competitive landscape, the Goal of Strategic Marketing (and of the Strategic message) is to maximize a firm’s positive differentiation over competitors in the eyes of its target market ...

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Relevant Education or Certifications

Widener University

Degree: Bachelors • Sep, 1977 – Jun, 1981

Business

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