David Kravetz

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David Kravetz

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Social Media Sr. Content Strategy Manager

AT&T • 全职

Jul, 2015 – Sep, 2024 • 9 yrs 3 mos

Created and implemented a robust content strategy for the AT&T Community Forum. Drove cost avoidance and call shed, delivering traffic, and generating revenue.

• Initiatives:
o Designed and implemented content to enable users to self-support through online channels and tools.
o Identified customer issues and directed traffic to necessary resources for resolution.
o Integrated copy and online assets to convert support traffic into community-driven revenue.
o Developed and promoted database content widgets for rapid deployment of new and updated content and assets.
o Enhanced Forum content, site structure, and architecture to improve SEO.

• Mid – Year 2024 Achievements:
o Support Traffic: 14.1M Unique Visitors, a 40% increase year-over-year.
o Contact Avoidance: 5.2M, a 17% increase year-over-year.
o Total Cost Avoidance & Revenue: $53.7M, a 16% increase year-over-year.

• 2023 Achievements:
o Support Traffic: 20.9M Unique Visitors, a 9% increase year-over-year.
o Contact Avoidance: 9.2M, a 6% increase year-over-year.
o Total Cost Avoidance & Revenue: $95M, a 4% increase year-over-year.

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Created and implemented a robust content strategy for the AT&T Community Forum. Drove cost avoidance and call shed, delivering traffic, and generating revenue.

• Initiatives:
o Designed and implemented content to enable users to self-support through online channels and tools.
o Identified customer issues and directed traffic to necessary resources for resolution.
o Integrated copy and online assets to convert support traffic into community-driven revenue.
o Developed and promoted database content widgets for rapid deployment of new and updated content and assets.
o Enhanced Forum content, site structure, and architecture to improve SEO.

• Mid – Year 2024 Achievements:
o Support Traffic: 14.1M Unique Visitors, a 40% increase year-over-year.
o Contact Avoidance: 5.2M, a 17% increase year-over-year.
o Total Cost Avoidance & Revenue: $53.7M, a 16% increase year-over-year.

• 2023 Achievements:
o Support Traffic: 20.9M Unique Visitors, a 9% increase year-over-year.
o Contact Avoidance: 9.2M, a 6% increase year-over-year.
o Total Cost Avoidance & Revenue: $95M, a 4% increase year-over-year.

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<p style="text-align: center; line-height: 35px; font-family: Arial, Helvetica, sans-serif; box-sizing: border-box; font-size: 26px; vertical-align: top;">I hope you're doing well! I wanted to share and invite you to something that’s made a huge impact on my business—building a community around it!</p>
<p style="text-align: center; line-height: 26px; font-family: Arial, Helvetica, sans-serif; box-sizing: border-box; font-size: 20px; vertical-align: top; padding: 30px 5%; background: #f3f8e8; margin: 33px 0; border-radius: 17px;">I am inviting you to connect with 8+ new business owners and help you find your next business connection!</p>
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<p style="text-align: center; line-height: 26px; font-family: Arial, Helvetica, sans-serif; box-sizing: border-box; font-size: 20px; vertical-align: top; padding: 0 5%;">Many of the people we both know are already on here! </p>
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I hope you're doing well! I wanted to share and invite you to something that’s made a huge impact on my business—building a community around it!

I am inviting you to connect with 8+ new business owners and help you find your next business connection!

{{COMMUNITY_NAME}}

Many of the people we both know are already on here!

JOIN ME

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Social Media Sr. Content Strategy Manager

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