Eric is a Marine Corps Veteran, business strategist, and founder of My Effortless Marketing & ShiftIn.AI, a veteran-owned digital marketing company built around one simple idea: Easy Does It.

With over 30 years of experience in sales, digital marketing, event management, and computer training, Eric helps solo business owners and small businesses build strong marketing foundations without the overwhelm. His work focuses on practical digital systems that help businesses get found, follow up, build trust, and turn relationships into real opportunities.

Through My Effortless Marketing and Shift In AI, Eric helps businesses with CRM systems, websites, local SEO, reputation management, database reactivation campaigns, automation, and AI-powered marketing tools. His approach blends strategy, technology, and relationship-driven marketing so business owners can stop guessing and start growing with purpose.

Eric is also passionate about community-building, meaningful networking, and helping entrepreneurs connect in ways that go beyond surface-level conversations. Whether he is leading a mastermind, hosting a Smart Connect session, or helping a client simplify their marketing, Eric brings energy, experience, and a practical “let’s make this work” mindset to the table.

At his core, Eric believes digital marketing should not be confusing, expensive, or intimidating. It should be clear, useful, and built on a strong foundation — because when the right systems are in place, business growth gets a whole lot easier.