Heather P.

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Heather P.

VP of Business Development | Turning Relationships into Revenue

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Director of Business Development

Enhabit Hospice

May, 2025 – Dec, 2025 • 8 mos - Full time

Lead the development and execution of strategic business development initiatives to drive revenue growth and expand market share within the home health and hospice space
Identify new referral sources and partnership opportunities through market research, competitive analysis, and community outreach
Build and maintain strong relationships with physicians, hospitals, case managers, and community stakeholders to support long-term referral growth
Negotiate contracts and service agreements to optimize profitability while ensuring high-quality patient outcomes
Develop and implement innovative sales strategies to penetrate new markets and strengthen brand presence
Manage, coach, and mentor a team of five business development professionals, fostering accountability and professional development
Monitor market trends and competitor activity to identify opportunities and mitigate risk
Achieved 178% annual revenue growth through strategic account development and high-value referral partnerships

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Texas Tech University

Degree: BS Communications • Aug, 2002 – May, 2006

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