Black Earth Blooms

Jan, 2024 - Present  •  2 yrs 8 mos  -  Part time

Led the brand’s expansion onto TikTok and advised on a structure of low-lift content the founder could post consistently, connecting the business to an extremely supportive and previously untapped market
Launched a Mailchimp email list and designed a brand-aligned landing page to support deeper audience connection and conversion

Own all elements of creating the Black Earth Blooms Shopify site, including conceptualizing and taking photos, writing copy, and ensuring the site feels deeply attuned to the brand’s ethos

Advise founder at critical inflection points on topics such as pricing and creating digital products to support the sustainable growth and success of her business

Nothando Conjure

Jul, 2022 - Present  •  4 yrs 2 mos  -  Self employed

Direct, star in, edit, and post hundreds of high-quality YouTube, Instagram, and TikTok videos to generate sales while also infusing viewers with self-worth

Write newsletters that convert already engaged audience members into true fans that purchase new launches and book one-on-one sessions

Build a world around the brand with consistent visual language and a strong central voice to enhance the magnetic capabilities of new posts and product launches