Intel Corporation Former Community Manager

Jun, 2021  –  Aug, 2025  •  4 yrs 3 mos  -  Full time

-Led Intel’s global community strategy on Reddit and Spiceworks, developing campaigns that expanded visibility among IT professionals and improved engagement sentiment across technical audiences.
-Managed social strategy and execution on LinkedIn and X (Twitter) to amplify Intel’s brand presence, resulting in a 40% increase in visibility and 30% growth in organic reach over six months.
-Executed data-driven paid and organic campaigns using Sprinklr, achieving engagement growth from 1.8% to over 13% within 6 months.
-Created and optimized Reddit AMA campaigns that generated over 7 million views, 3,000 reshares, and 350+ comments across technical communities.
-Collaborated with global and regional marketing teams to align community content with go-to-market objectives and brand awareness initiatives.
-Built and analyzed performance dashboards tracking CPM, CTR, CPC, and ROAS to optimize ad spend and improve ROI for awareness and lead-gen campaigns.