Vice President, Business Development/Commercial Banker

VeraBank, N.A.  •  Full time

Aug, 2018 - Present  •  6 yrs 3 mos

As a Business Banking, Commercial Banker, and Business Development officer, I specialize in providing financial services and strategic communication solutions to businesses. I bridge the gap between banking services and business development, helping organizations enhance their financial health while managing their reputation in the market. This role requires a blend of economic understanding and communication skills, enabling clients to navigate complex banking environments and effectively engage with stakeholders.

Responsibilities:

Client Consultation:
- Assess clients’ financial needs and goals to recommend appropriate banking solutions.
- Guide financing options, cash management, and investment strategies.

Relationship Management:
- Build strong relationships with clients, financial institutions, and other stakeholders.
- Act as a liaison between clients and banks, ensuring clear communication and understanding.

Public Relations Strategy:
- Develop and implement PR strategies to enhance the client’s brand and reputation.
- Craft press releases, articles, and other communication materials to promote client initiatives.

Crisis Management:
- Advise clients on crisis communication strategies to mitigate risks and manage public perception.
- Prepare clients for potential media inquiries and negative publicity.

Market Analysis:
- Conduct market research to identify trends and opportunities for clients.
- Analyze competitor strategies to inform client positioning and messaging.

Training and Workshops:
- Provide training sessions for client teams on banking products and effective communication practices.
- Host workshops on financial literacy and public relations best practices.

Monitoring and Reporting:
- Track the effectiveness of PR campaigns and banking strategies through metrics and feedback.
- Prepare reports for clients, summarizing results and recommending adjustments.

Networking:
- Attend industry events, conferences, and networking functions to promote clients and build connections.
- Stay updated on industry trends and banking and public relations developments.

Regulatory Compliance:
- Ensure that clients are informed about relevant banking regulations and compliance requirements.
- Assist in the development of policies and procedures to meet these standards.

Collaboration:
- Work closely with other consultants, financial advisors, and marketing teams to deliver integrated solutions for clients.

This role is pivotal for businesses seeking to improve their financial strategies while managing their public image effectively.