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Jan, 2025 – Jan, 2026 • 1 yr 1 mo - Full time
Directed enterprise-level social media strategy and brand positioning for a high-growth AI technology company, overseeing go-to-market execution for 5+ major product launches that generated coverage in tier-1 publications including Bloomberg Business, The Wall Street Journal, Yahoo Finance, and Fast Company.
Strategic Leadership & Team Management:
Built and led a cross-functional social media team of 5 direct reports and coordinated initiatives across paid advertising, web development, product, and sales departments
Partnered with international stakeholders across China and European markets to ensure cohesive global brand messaging and localized campaign execution
Managed $30K–$50K monthly performance marketing budget, optimizing affiliate partnerships and influencer collaborations to achieve 15:1 ROI
Data-Driven Growth & Revenue Impact:
Delivered $500K+ in attributed revenue within 9 months through integrated social campaigns and conversion-optimized content strategies
Scaled multi-platform audience from 11K to 49K+ followers across Instagram, LinkedIn, and X, representing 345% growth
Generated 9M+ monthly impressions on average, with peak performance driving 248K+ impressions on X (2,154% increase MoM) and 300K impressions on LinkedIn in 30-day periods
Product Launch Excellence:
Spearheaded go-to-market social strategy for AdMax (world's first AI Video Agent), establishing category leadership through SEO-optimized content that achieved 4M impressions and 67K+ organic searches in first 30 days
Architected high-velocity content production pipeline, scaling output to 140+ targeted assets monthly to support customer acquisition and product awareness initiatives
Drove 150% Instagram follower growth (8K to 20K) in 7 months through data-backed content optimization and community engagement strategies
Cross-Functional Impact:
Collaborated with sales teams to align social initiatives with pipeline generation goals, contributing to revenue targets through lead nurturing campaigns
Integrated social insights into product development cycles, influencing feature prioritization based on community feedback and engagement analytics
Established measurement frameworks and KPI dashboards to track campaign performance, audience growth, and revenue attribution across all social channels
Jan, 2025 – Jan, 2026 • 1 yr 1 mo - Full time
Directed enterprise-level social media strategy and brand positioning for a high-growth AI technology company, overseeing go-to-market execution for 5+ major product launches that generated coverage in tier-1 publications including Bloomberg Business, The Wall Street Journal, Yahoo Finance, and Fast Company.
Strategic Leadership & Team Management:
Built and led a cross-functional social media team of 5 direct reports and coordinated initiatives across paid advertising, web development, product, and sales departments
Partnered with international stakeholders across China and European markets to ensure cohesive global brand messaging and localized campaign execution
Managed $30K–$50K monthly performance marketing budget, optimizing affiliate partnerships and influencer collaborations to achieve 15:1 ROI
Data-Driven Growth & Revenue Impact:
Delivered $500K+ in attributed revenue within 9 months through integrated social campaigns and conversion-optimized content strategies
Scaled multi-platform audience from 11K to 49K+ followers across Instagram, LinkedIn, and X, representing 345% growth
Generated 9M+ monthly impressions on average, with peak performance driving 248K+ impressions on X (2,154% increase MoM) and 300K impressions on LinkedIn in 30-day periods
Product Launch Excellence:
Spearheaded go-to-market social strategy for AdMax (world's first AI Video Agent), establishing category leadership through SEO-optimized content that achieved 4M impressions and 67K+ organic searches in first 30 days
Architected high-velocity content production pipeline, scaling output to 140+ targeted assets monthly to support customer acquisition and product awareness initiatives
Drove 150% Instagram follower growth (8K to 20K) in 7 months through data-backed content optimization and community engagement strategies
Cross-Functional Impact:
Collaborated with sales teams to align social initiatives with pipeline generation goals, contributing to revenue targets through lead nurturing campaigns
Integrated social insights into product development cycles, influencing feature prioritization based on community feedback and engagement analytics
Established measurement frameworks and KPI dashboards to track campaign performance, audience growth, and revenue attribution across all social channels
Degree: Bachelors in BA • Sep, 2021 – Jun, 2023
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