Freelance / Remote

Jan, 2021 - Present  •  5 yrs 8 mos  -  Freelance

As a freelance digital marketing strategist, I develop and execute comprehensive branding and content strategies for a diverse portfolio of clients, from e-commerce startups to high-profile medical and business consultants. My work with professionals often involves building their brand from the ground up; for an orthopedic surgeon, this meant architecting a multi-platform content and growth plan to build a digital referral network , while for a business etiquette consultant, I spearheaded the entire content strategy to establish an authoritative brand voice. I also specialize in creating go-to-market strategies for specific launches, such as developing a complete plan for an author's e-book release and executing a multi-angle content strategy for a luxury raffle campaign to maximize ticket sales. My experience extends to foundational e-commerce and brand development, including designing and launching Amazon and Mercado Libre storefronts , creating brand identities and logos for new ventures , and developing marketing collateral for franchises.