Betway Africa

Feb, 2025 - Present  •  1 yr 7 mos  -  Full time

Coordinated integrated ATL and BTL sports marketing campaigns,
translating brand objectives into clear creative briefs and supporting
seamless execution across TV, outdoor, on-air, and in-market
touchpoints.
Managed media scheduling, asset rollouts, and regional coordination,
ensuring accurate, on-time delivery of campaign content across DStv,
Experience Centres, and Rest of Africa markets.
Supported post-campaign reporting and budget tracking, enabling
performance evaluation, informed decision-making, and effective
campaign optimisation.
Contributed to consistent brand execution, campaign efficiency, and
informed performance evaluation by ensuring accurate campaign
delivery, effective cross-market coordination, and reliable reporting
across ATL and BTL initiatives