Athletiverse

Sep, 2025  –  Feb, 2026  •  6 mos  -  Contract

I managed social media across multiple client accounts, helping generate more than 5 million total views across Instagram, Facebook, TikTok, and LinkedIn. My role blended strategy and execution. I supported the development and rollout of creative across both paid and organic channels, ensuring content felt cohesive and aligned with each client’s brand voice. I built detailed content calendars, designed visuals, and wrote copy tailored to different audiences while maintaining consistency across platforms.

Beyond publishing, I tracked performance analytics each week to understand what was resonating and where we could improve, using those insights to refine strategy and boost engagement. I also produced weekly newsletters and LinkedIn posts focused on sports marketing and industry updates, positioning clients as informed and relevant voices in their space. Throughout it all, I collaborated closely with internal stakeholders to ensure every piece of content was accurate, on-brand, and delivered on time.