Mystery on Main Street is creating a unique interactive, big data marketing and advertising mobile application platform utilizing several technologies including AI (artificial intelligence), AR (augmented reality) and incentivized gamification to promote patronization of local B2C walk-in traffic “mom ‘n pops”. Each “gameplay” uses “whodunit” stories written by local, professional, and award winning writers that take players into locations they’ve chosen to receive clues and solve a mystery, while promoting local brick and mortar business and events. Players must enter these locations with no interaction with location personnel and employees required. Our data uncovers the all-important “silent shoppers” (the “just looking” crowd). Players and participating merchants mutually gain with no membership or subscription required. The first player to solve the mystery receives a valuable prize. Think of this as Groupon meets scavenger hunt and Pokémon Go.