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Jan, 2020 - Present • 6 yrs 8 mos - Full time
Imagine new customers, incentivized to go into your business, interested in what you have. Mystery on Main Street is creating a unique interactive, big data marketing and advertising mobile application utilizing AR, AI and gamification to promote patronization of local B2C walk-in businesses, which leads to sustained economic community growth. Each “gameplay” uses “whodunit” storylines to take players into locations they’ve chosen to receive clues and solve a mystery. Players must enter these locations but no interaction with location personnel required. The first player to solve the mystery receives a valuable prize. The app collects demographic data including the silent shopper (those “just looking”) for non-invasive pin-point advertising unavailable elsewhere. Think of this as Groupon meets scavenger hunt and Pokémon Go, but players and participating merchants mutually gain with no membership or subscription required.
Degree: BS • Sep, 1977 – Jun, 1979
I’m a native Floridian with life-long business experience. I “founded” my first business at 5. I would go out, hustle lawn jobs, then get my dad to mow them because I was too small. Sort of child abuse - in reverse.
Since then, I’ve risen the corporate ladder, been a multiple business founder, co-founder, advisor, and turn-around specialist for several start-up and legacy enterprise and non-profit organizations within dynamic technology and non-tech sectors. I’m also Founder & CEO of Mystery on Main Street, a start-up, B2B2C marketing and advertising company using incentivized gamification, AR, and AI. Our mission is to bring business back to local brick and mortar and events “mom ‘n pops” so they can keep their doors open and put food on their tables and their employees too, and help economically sustain local communities.
My formal education includes Industrial Technology and Criminology at Florida International University, and Miami Dade Community College, respectively. On a more personal note, whatever I do, I do for my family. They are my reason for… .
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