Oct, 2024 – Dec, 2025 • 1 yr 3 mos - Full time
Led end-to-end planning for 10+ live game-day events per season, managing sponsor activations, programming, and technical run-of-show; ensured seamless execution with real-time troubleshooting using Trello and Google Workspace.
Coordinated across marketing, operations, and partnership teams to ensure programming consistency, brand alignment, and a high-quality audience experience.
Facilitated pre-event walkthroughs and post-event debriefs to identify improvements, capture insights, and align planning.
Maintained detailed calendars and event schedules, updated programming documentation in real time, and supported vendor relationships across hospitality, AV, and merchandise.
Produced post-event reports analyzing audience engagement, sponsor ROI, and attendee satisfaction using post-event survey tools; insights directly informed sponsor package adjustments and fan experience enhancements for future games.
• Supported executive-level interactions by managing VIP guest experiences and coordinating sponsor relationship touch points during events.
Adapted to frequent event schedule changes and travel requirements across multiple venues throughout the season.
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