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Sep, 2021 - Present • 5 yrs 29 days - Full time
• Boost brand engagement across multiple channels by crafting targeted marketing campaigns for product launches, promotions, and live events
• Collaborate with cross-functional teams to ideate and produce relevant content across multiple distribution channels, including video scripts, emails, and social media
• Create scripts for a safety video (now played at all live events), a video series explaining Herbalife product icons, and a Gen-Z targeted video series showcasing an Independent Distributor’s success selling Herbalife products
• Develop content for weekly and bi-weekly newsletters for Herbalife’s various audiences
• Write blog posts that engage Herbalife’s audience to foster greater brand awareness
Dec, 2019 – Sep, 2021 • 1 yr 10 mos - Full time
• Developed brand social media strategy, crafted ad copy, and drafted email marketing for clients like Talia Pizza, Culturelle, Bosch, and FluffCo
• Oversaw agency’s internal communications, managed social media pages, and drafted posts for the U.S. website blog
• Produced a LinkedIn video series in which Hylink staff addressed various aspects of the advertising industry including how to optimize agency culture and operations (increased Hylink’s reach on LinkedIn by 300% through its video series)
• Devised targeted pitches for reporters at major news outlets (optimized Hylink’s brand image in the U.S. through secured press)
Jun, 2019 – Sep, 2019 • 4 mos - Contract
• Oversaw creative marketing firm’s client relationship with Amgen and ensured the client’s needs were communicated effectively to relevant departments
Feb, 2019 – May, 2019 • 4 mos - Contract
• Composed press pitches and contacted media outlets to secure placement and favorable coverage
• Drafted proposals for potential business, updated bios, and managed company and client calendars
• Replied to daily HARO press inquiries and pitched clients to reporters at media outlets
Feb, 2017 – Jan, 2019 • 2 yrs - Full time
• Collaborated with a professional team at an entertainment PR agency and increased media coverage for their clients by 50%
• Replied to daily HARO press inquiries and pitched clients to reporters at media outlets (Secured client print and podcast interviews with Entrepreneurial Chef magazine)
Degree: B.A. in Screenwriting with a minor in Public Relations • Aug, 2013 – May, 2017
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