Sep, 2022 - Present • 4 yrs 29 days - Full time
Produced and optimized daily multi-platform content (Instagram, Facebook, TikTok, YouTube Shorts), driving 65% organic audience growth.
Boosted Instagram reach by 390% and impressions by 875%; scaled TikTok video views by 176% and profile visits by 145%.
Led end-to-end organic social strategy across 100+ content pieces, aligning content with brand voice and business objectives.
Owned KPI tracking, analytics, and UTM reporting, delivering 1,500+ data-driven insights via weekly dashboards to inform content pivots and lead generation initiatives.
Managed and mentored a team of interns in video production, editing, and storytelling, ensuring quality output and skill growth.
Partnered with cross-functional teams (sales, marketing, leadership) to align social strategy with business objectives
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Degree: Masters •  Dec, 2022 – Dec, 2023
See LinkedIn: https://www.linkedin.com/in/ninakaydigital/details/certifications/
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