The 3 Consistent Blunders I See in My Masterminds
Over and over, I see people making the same three mistakes when they come to my masterminds:
- Not knowing their true niche
- Not understanding what they are selling
- Not being realistic about what it takes
Let’s break these down in detail.
1. You Don’t Actually Know Your Niche
When I ask people about their niche, the response is almost always some vague, all-encompassing answer. They refuse to take accountability for the fact that they’re asking the wrong people and interacting in the wrong circles—and that’s why they’re not seeing progress.
If you tell me your niche is “business owners who want to protect their business from future threats,” congratulations—you just described every business owner. That is NOT a niche.
If I can’t immediately picture a specific person or persona when you tell me your niche, you haven’t told me your niche. It should be so clear that anyone could walk into a room and instantly identify your ideal client.
And while we’re here—let’s be real. Most people’s real niche is not what they claim it to be. Everyone wants established companies with big budgets and an open mind... but guess what? If they have all of that, they are NOT going to pick you. You haven’t given them a compelling reason to. Harsh? Yes. But it’s the truth.
So how do you fix this? Start by giving at least three specific descriptors of your ideal audience. And these cannot be generic things that everyone would default to saying yes to. You actually want most people to say NO—because when someone does say yes, you’ll know they are absolutely a potential client.
2. You’re Selling the Wrong Thing
In addition to not knowing who they’re selling to, most people are selling the wrong things. They spend too much time promoting the features of their services and how much they’ve changed the lives of others—without asking two critical questions:
- Does this person actually want or need this solution?
- Am I presenting the side of the solution that they care about?
These may seem similar, but they’re very different.
If you dump a bunch of features on someone who doesn’t even realize they have a problem, they’ll walk away thinking you’re just another pushy salesperson.
If you dump a bunch of features on someone who does have the problem—but they were actually looking for benefits—they’ll walk away unconvinced that you’re worth it.
Here’s what I mean:
- If you sell SEO services, you’re NOT selling “keyword optimization” or “backlinks.” You’re selling future sales and increased profits.
- If you sell coaching, you’re NOT selling “weekly calls” or “accountability check-ins.” You’re selling an identity shift, a guiding hand through uncertainty, and the confidence to move forward.
For the right audience, the method is irrelevant as long as the job gets done. Sell them what they actually care about.
3. You’re Not Actually Doing the Work
This one blows my mind. People claim they want success, but when it comes to actually doing the work, there’s more indecision, complaining, and meandering than real action.
Meanwhile, I’ve got two guys in my mastermind who are making 200 connection points per week EACH. That’s 200 speaking conversations every single week. It’s no surprise that their referrals and networks are growing like crazy!
Here’s the truth: The magic you’re looking for is probably hiding in the work you’re avoiding.
But this doesn’t mean the work has to be miserable. In fact, it shouldn’t be. The work should be joyous when you truly understand the rewards behind it. The hours spent networking, calling, writing, and following up are worth it—because the dream is exciting.
95% of businesses fail. And not one of the successful ones got where they are because of luck.
If you have a specific goal, I challenge you to do this:
- Take a couple of hours and sit down with yourself.
- No BS—write down everything it would actually take for you to achieve that goal. Nothing is off the table.
- Once you have that list, filter it by what you are actually willing to do.
This exercise will completely shift how you view the work ahead of you.
You got this!
Want More Clarity on Your Niche, Selling, and What It Really Takes?
Join The Professional Unicorn and attend our events. We welcome anyone who is willing to have the real conversations that actually move the needle in their business.
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