3 Steps to Attracting Your Ideal Audience
As a coach or entrepreneur, your core values are the foundation of your brand and business. Aligning your business with these values isn’t just a feel-good exercise—it’s essential for attracting the right clients, staying true to your mission, and achieving lasting success. Here’s how you can align your business practices with your core values, ensuring that everything you do reflects your authentic self.
1. Define Your Core Values Clearly
Before aligning your business with your values, you need to define what those values are. This step is crucial because clarity around your core values will help you communicate them consistently in your business.
- Identify your top 5 values: Focus on the values that truly resonate with you and guide your actions.
- Write them down: Keep your values visible as a reminder of what you stand for.
- Prioritize: While all values are important, focus on the top five that most strongly influence your decisions and actions.
2. Integrate Your Values into Your Business Practices
Once your values are defined, it’s time to integrate them into your day-to-day business practices. This ensures that every decision you make aligns with your authentic self.
- Reflect your values in your services: Tailor your coaching programs or business offerings to align with your core values.
- Communicate your values to your clients: Be transparent about the values that drive your business, whether it’s through your website, social media, or client interactions.
- Consistency in messaging: Use your values as a guide to maintain consistent messaging in all your business communication.
Example:
For many years, I’ve been guiding helpers and healers through my careers in social work, holistic nutrition, training, and business, and I noticed a recurring pattern of self-doubt among my students and clients. Despite their unique strengths, expertise, and value, they struggled to believe in themselves and share their message. In 2015, I worked with a client who had an extensive background and was perfectly positioned to serve a specific audience. As I encouraged her to embrace confidence in her coaching, I remarked, “Love brand you, and your clients will too!”Those words sparked the pivot of my brand from Sam Rafoss Consulting to Love Brand You. It became clear that my mission was to help healers and helpers confidently share their message and grow both personally and professionally. I also realized that my work had always been grounded in five core values: Love, Authenticity, Excellence, Positive Impact, and Abundance.
For me, Love, Authenticity, Excellence, and Positive Impact must be firmly in place first. Financial abundance follows as a natural result of these values, but it is never my driving force. When I make decisions based on these values and anchor them in my faith and virtue, I know I am on the right path.
3. Attract Aligned Clients Through Your Values
When your business is built on strong, authentic values, you naturally attract clients who resonate with your mission and beliefs.
- Target the right audience: Clearly define the type of clients you want to work with by identifying those who align with your values.
- Create value-driven content: Share content that reflects your core values, whether it’s blogs, social media posts, or workshops.
- Build authentic relationships: Foster trust and connection by engaging with your audience in a way that feels genuine and aligned with your values.
Final Thoughts
Aligning your business with your core values isn’t just about doing what feels right—it’s about creating a strong, authentic foundation that resonates with your ideal clients and drives long-term success. By defining your values, integrating them into your business practices, and attracting aligned clients, you ensure that your brand stands out for all the right reasons.
The coaches I work with begin this process with my "Discovering Your Coaching Values" worksheet. This worksheet is a great first step in aligning your coaching practice with what truly matters to you.
Ready to align your business with your values? Let’s do it together.
Reply "values" if you would like access to this worksheet.
